Ashlynwood is part of the ICAEW Business Advice Service (BAS)

This service connects entrepreneurs, start-ups, and small and medium-sized businesses with ICAEW regulated accountancy firms who will provide a free initial consultation without obligation.

Now more than ever, businesses need sound professional advice to ensure they are optimally financed and structured to take advantage of government’s support programmes, and to emerge from the current challenges able to thrive and grow in the future. Appointing an ICAEW-regulated firm will ensure you are taking advice from someone who is qualified, committed and accountable.

Who can take up this service?

This service is open to entrepreneurs, start-ups, and small or medium-sized business.

How do I know if a firm will offer a free initial consultation?

Firms who participate in the BAS scheme will have the BAS logo next to their name in the official online directory for ICAEW Chartered Accountants, ICAEW‐licensed individuals, and ICAEW licensed/accredited firms at

How does the consultation happen and how long does it take?

Your consultation could take place by video conference, over the telephone or even by email: you can agree the format that works best for you. Meetings are typically around one hour. At Ashlynwood, depending on your needs, we typically longer free consultation in most cases.

How much does it cost?

The initial consultation is completely free of charge and without any obligation.

What happens if I need more advice afterwards?

All the firms in the BAS scheme are regulated by ICAEW and can offer a broad range of professional advice and services. Your initial consultation is free, however if you wish to continue using the firm you will need to agree what services they will provide, together with their fees.

Why is it important to use an ICAEW regulated firm?

ICAEW has played a leading role in the accountancy profession for more than a century. All of our chartered accountants are qualified and regulated. They provide their specialist advice and services to the highest professional levels and comply with our principles-based guidance and standards on matters including ethics, professional indemnity insurance, and quality assurance.

ICAEW monitors its members (ICAEW Chartered Accountants), member firms and the non-member affiliates we authorise to ensure that they follow our guidance and standards, plus appropriate laws, regulations and standards. ICAEW also has well-established policies and easy to access procedures in place to handle complaints, in the unlikely case that they should occur.

ICAEW Business Advice Service logo

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